Are public relations and crisis administration planning important to your small business? Conducting disaster communications and public relations during emergencies with out a plan and training could be about the same as committing suicide or not less than “taking pictures yourself in the foot,” due to the potential harm that could result to your company’s picture, business, employees, administration, and so on.
Many businesses have already benefited from this sort of advertising. But there are numerous times when an organization representative is thrust into the highlight as an official “spokesperson” with little or no coaching in dealing with the media, especially in a crisis state of affairs.
A company which does not put together for the possibility that some plan may not work or that conditions of business might change shortly – together with adjustments past their control – will quickly discover itself unable to take care of a disaster and subsequently will suffer severe detrimental effects on the enterprise and its picture to the general public and its purchasers.
The rise of UGC web sites: Individuals have the freedom of unlimited actual time commentary on content while Traditional Media is static and is a one-way communication device. An unprepared, …